The Innovation, Creativity, and Design Practice is at the core of Berkeley’s leadership in human-centered and design-thinking based approaches to innovation.



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We believe that innovation is the centerpiece of corporate strategy, and that the proper tools, processes and organizational design can make innovation a repeatable process and source of competitive advantage.

By fostering connections between Haas and industry, we give students an inside ‘hands-on’ look at both the innovation process and human-centered design, and help them develop the skills, tools, and strategic framework for path-bending leadership.

Meet the Team

Dave Rochlin

Executive Director

Dave joined UC Berkeley-Haas in 2010 as both a professional faculty member and the founding executive director of the Innovation Creativity and Design Practice. As executive director, Dave leads the overall practice, all programs and courses, and relationships with external practice partners.

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As executive director, he executes on the Haas goals of: 

  • Helping students develop the skills, tools, and strategic frameworks for ‘path bending’ leadership,
  • Giving students hands-on experience in design thinking and corporate innovation processes, and 
  • Fostering collaboration between Haas and industry, supporting the school’s leadership as a hub for the evolving field of design-thinking and human centered innovation in corporate settings.

As a continuing lecturer, he developed and teaches a variety of MBA-level applied innovation, foresight, and design thinking courses, including core courses and capstone electives covering applied innovation and designing technology for positive impact. Additionally, he is faculty director for the Berkeley summer program in Geneva, Switzerland – focused on business innovation for sustainability and positive impact – and teaches related responsible business courses at UC Berkeley through Haas, the Goldman School of Public Policy, and The Rausser College of Natural Resources.  

Dave has worked with scores of outside firms such as Adobe, BASF, Clorox, Dow, Genentech, Harman, HP, Intel, Levi’s and PayPal on issues of innovation, change, and growth. He has coached thousands of students and executives to collectively solve problems, coalesce as teams, and work more collaboratively, while developing innovative solutions to ambiguous and difficult issues of culture, performance, and growth.  

Prior to Berkeley, Dave was a former CMO and COO with a background in technology, consumer products, and strategy consulting, and helped build, grow, and eventually sell pioneering ecommerce and ISP businesses, and placed companies on both the Deloitte 50 and INC 500 lists. After a pivot to social entrepreneurship, he became COO of a leading enabler of ethical supply chains, and later founded ClimatePath, a hybrid social venture which cultivates market-based models for CSR and conservation.   He writes and speak frequently on human centered design, innovation, and responsible business, and has published a textbook on technology and innovation strategy. Dave has an MBA from the Kellogg School at Northwestern, and is currently a late career PhD student at Clemson in rhetoric, communication and information design. He earned his B.S. from the Haas School at U.C. Berkeley, where he played football and rugby, and also met future wife.

Clark Kellogg


Clark Kellogg is a curious soul who brings an unending passion for creativity to his Design Thinking practice. Trained as an architect at UC Berkeley, Clark has over thirty years of experience spread among architecture, product design, and strategy creation.

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His academic background covers 15 years at UC Berkeley, currently teaching Creativity, Design Thinking, and Applied Innovations at Haas. Privately and as a co-founder of The Berkeley Innovation Group, he has led consulting engagements with corporations, non-profits, governments, and universities in North America, Latin America, Asia, and Europe.

Pracademic Instructional Team

Jennifer Caleshu

Lecturer at University of California, Berkeley, Haas School of Business;

Executive Coach & Facilitator, Berkeley Executive Coaching Institute

Angèle Beausoleil, PhD

Assistant Professor
University of Toronto, Rotman School of Management

Sandeep Pahuja

Lecturer, University of California, Berkeley, Haas School of Business;
Founder, Preferred Futures 

Jeff Eyet

CEO and Co-founder
The Berkeley Innovation Group

Elizabeth Glenewinkel

Director, Strategic Innovation

Vivek Rao, PhD

Design Thinker, Consultant, Educator

Mariana Somma

Educator, Professional Faculty
Haas School of Business, UCB
& Senior Partner,
Experience Design
, Employera